I take pride in my abilities to listen, learn, and write: Together, they’ve helped me transform technical, complex ideas and deeply personal experiences into relatable, accessible,
engaging content. I’ve helped tell stories in education, sports, the commercial vehicle industry, healthcare, finance, coatings, lottery, and nonprofits, and I’m always eager to discover more.
My agency role included generating public relations, editorial, marketing, and advertising copy ranging from 25-character push notifications to magazine bylines on behalf of subject matter experts. I’ve managed social media, scripted video content, helped shape CRM email journeys, and contributed to the development of digital games in loyalty programs. I’ve also helped lead successful media relations campaigns and events.
An incredibly small sampling of my work is below – no ownership or endorsement is implied – but for confidentiality reasons, I need to keep some showcased behind a password: Click here to contact me, and I’ll provide the access information.
Akron Children’s Hospital
A great client with an important mission: I wrote emails marketing Akron Children’s Sports Health and the hospital’s expansion in the Cleveland area, as well as content for several web pages.
Bendix Commercial Vehicle Systems
I worked with the communications team at Bendix for more than a decade, steering a media relations program that earned three straight PRSA Cleveland Golds (2022-24) and a national PRSA Bronze Anvil in 2023. I also wrote a ton of press releases covering product announcements, technical information, customer success stories, sustainability efforts and community outreach, along with creating and curating content for Bendix’s social media channels.
Press releases
- Bendix Showcases Global Scalable Air Treatment and Electric Air Compressors at Advanced Clean Transportation Expo
- Oak Harbor Freight Lines: A Century-Old Fleet Equips Tomorrow’s Safety Technologies
Social media
- LinkedIn post regarding volunteering.
- LinkedIn post regarding electric vehicles.
Dexcom
The “Hello Dexcom” sample program guided new users of the company’s continuous glucose monitor through a 10-day journey learning how to use the tool to manage their diabetes. I provided website and email copy:
KeyBank
As restaurants nationwide worked to recover from the pandemic in late 2021, KeyBank Assists lent its support. I scripted this video for social media.
Sherwin-Williams
From overhauling a thousand-foot aircraft carrier to rehabbing a towering Andy Griffith tribute, Sherwin-Williams Protective & Marine Coatings had some interesting stories to tell through press releases and case studies.
Stanley Black & Decker
In 2024, I created content for STANLEY Tools Instagram and Facebook accounts, writing copy based on client promotions and product emphasis, and selecting user-generated content suitable for sharing.
John Booth Writes 